Ruark Audio, formerly known as “Vita Audio,” is perhaps one of the most prestigious premium radio brands in the world. Since the company began in 1985, it’s maintained an almost constant stream of success, driven by uncompromising design, passion, and quality.
Based in Essex, Ruark Audio strides ahead of the competition in many audio circles. The brand’s phenomenal attention to detail, combined with its nostalgic design sense, makes it impossible to ignore. Owners of the stunning radios range all the way from the London Savoy Hotel, to the Duchess of Cambridge.
Driven by a focus on quality over quantity, Ruark Audio only ever releases a small selection of products at a time. However, this allows the company to ensure that every piece is refined before it hits the market. It’s the organisation’s unbeatable sense of style and indulgent approach to design that has earned it the “Aston Martin of Radio” title.
So, where did this sensational sound business come from? How did the Ruark Audio story begin, and is the company as strong today as its always been?
You’ll have the answers to all those questions and more by the time you’ve finished reading this article. Tune in for a terrific tale of heritage and transformation.
What is Ruark Audio?
Let’s start with a simple introduction.
Ruark Audio is a family-owned company, located in Britain. The organisation’s passion for design and sound quickly set them apart as one of the ultimate premium radio brands from day one. Over the years, Ruark has delivered some of the world’s most incredible loudspeakers and music systems. For more than 3 decades, it has transformed the way we look at the radio.
Combining classic style with transformative technology, the Ruark Audio radio shows consumers that you don’t have to compromise on beauty to get great results. Ruark has even gained plenty of critical acclaim for its outstanding sound quality, as well as its elegant design choices over the years. According to Tatler magazine, the R1 radio was the “most beautiful radio in the world.”
Today, the Ruark Audio radios are stocked by some of the world’s leading department and design stores, as well as a range of quality independent retailers. You’ll also find Ruark radios in some of the world’s most prestigious high-end hotels.
According to the company, there are 3 key objectives that go into the development of every new product:
Mission: The Ruark mission is to design products that capture the hearts of its customers, not just their ears. They want to create items that any audiophile would be proud to own.
Functionality and performance: Stunning design shouldn’t have to come at the expense of great performance. Ruark Audio delivers world-leading performance with technology that’s on the cutting edge of the audio industry.
Design: For Ruark Audio, building an incredible radio isn’t just about getting the technology right. It also wants the design to resonate with customers too.
Speaking of design, Ruark’s approach is one of the most compelling we’ve seen in the industry. By blending a sense of retro nostalgia with modern elements, the company delivers the best of both worlds. Ruark admits that many customers are often drawn to the music and experiences of their youth as they get older. In a world where digital evolution is everywhere, and the marketplace has become increasingly complicated, there’s something overwhelmingly appealing about a nostalgic audio experience. Ruark wants to remind its customers of the uncomplicated and happier times of their lives.
Since its inception, Ruark Audio radios has earned a reputation as some of the finest products available. The critical acclaim that the company has earned over the years has given it a firm place as one of the world’s leading premium radio brands.
Whether you’re looking for something you’ll be proud to display in your home, or you need the most incredible sound, you can get it all from Ruark Audio.
The Ruark Audio story: Where did Ruark begin?
The Ruark Audio story begins with one simple belief: music is good for the soul.
For more than 68 years, the team behind Ruark Audio has built and developed its heritage with both music, and sound. Today, you can feel and hear that passion every time you turn on a Ruark device.
The roots of Ruark Audio’s impressive history begin with the co-founder of the company, Brian O’Rourke. For Brian, creativity was part of life. Every day, he looked for new ways to create things with his hands. This love of innovation prompted Brian to seek out a career in furniture making, where he learned the woodworking skills that would inform the stylish designs of Ruark Audio radios in years to come. By 1982, Brian had founded his first audio company, build on the back of his love for design and music. In 1985, “Ruark Acoustics” came to life, with the support of Brian’s son, Alan.
Alan also had a passion for music, just like his father. It’s little surprise when you consider the fact that he grew up surrounded by audio equipment. During his youth, Alan marvelled at the work his father did, collaborating with companies like Dallas Arbiter – the importers responsible for delivering world-famous Fender guitars to the UK.
In the early stages of his career, Alan began working for Ford & Marconi – where he developed his knowledge in manufacturing and engineering even further. However, eventually, Alan’s love of audio pulled him back to his father and the radio industry. The original Ruark Audio warehouse was founded by Alan and Brian’s savings in Essex. The workshop was only a small space, but it allowed the two men to work together on manufacturing their very first speaker systems. Eventually, the hours of work that went into creating these innovative speakers would allow Ruark Audio products to become the brand of choice for audiophiles.
It wasn’t an easy road for the O’Rourke men. They churned out 14 months’ worth of prototypes as they tested and refined their design. It wasn’t until 1986 that the very first loudspeaker systems from Ruark Audio were released. The Broadsword and Sabre were impressive pieces of equipment. However, Alan recalls their release as a nerve-wracking time. After all, there were already so many established brands on the market at the time.
Fortunately, the original Ruark Audio products were a huge success. By 1987, Brian and Alan decided that it was time to aim further upmarket. This choice led to the launch of a third product, the “Accolade.” As a radio system that cost over £2,500, it wasn’t cheap by any means. Despite the economy still recovering from a recession, the Accolade accomplished incredible things, establishing Ruark Audio as the ultimate audio manufacturer in the UK.
Today, the Ruark Audio story is still going strong. There are more than 23 product reincarnations available to buy, and Ruark has won dozens of awards over the years too. By maintaining a constant focus on both design and audio quality, Ruark Audio ensures that it can preserve its success in the luxury audio environment.
Premium radio brands: The value behind Ruark
So, what is it that makes Ruark Audio products so special?
There are plenty of other premium radio brands out there, like Roberts Radio, for instance. According to the co-founder of Ruark, Alan O’Rourke, the real USP for the company is how its products make people feel. In an interview with “The Gentleman’s Journal,” O’Rourke noted that he would much rather listen to a radio today than watch television.
According to Alan, though there are some fantastic TV shows around today, human beings can accomplish a lot more when they turn off their TV every once in a while and look for different ways to “expand” their minds.
For Ruark Audio, the radio isn’t just another supplement to television entertainment, or an alternative when there’s nothing on TV. The company believes in the power of sound and music to unite people. Ruark Audio products are designed to simultaneously create the perfect ambience in your home, as well as doubling up as a talking point and work of art. A Ruark radio in the centre of your living room sparks just as much intrigue as a stunning painting or canvas.
According to Alan O’Rourke, people need both beauty and music in their lives. Because good sound experiences can “lift our spirit and mood,” it’s always important to search for a radio experience that enlightens and invigorates you. O’Rourke believes that sometimes, getting the best audio experience means paying a little extra for the privilege. That’s one of the reasons why Ruark Audio radios have never been cheap. The company feels that you really do “get what you pay for.”
Ruark Audio excelled in the past and continues to achieve phenomenal success today for a number of reasons. First of all, it creates sound systems that are music to your ears, by focusing on the highest grade of technology in the market. Secondly, it doesn’t simply rest on its laurels and assume that excellent sound is enough. Once the company has created something that sounds incredible, it focuses on making it look amazing too.
Ruark Audio products: 3 leading models on the market today
Great design is timeless.
There are few radio companies on the market today that exemplify that concept better than Ruark Audio. Not only is the company recognised throughout the world as the quintessential UK company for stylish sound systems, it’s also known for attention to detail too. Ruark Audio products are beautiful, elegant and unforgettable.
As you browse through the range of Ruark Audio products available today, you’ll notice that they’re all designed with a specific focus in mind. These solutions aren’t just meant to make your music sound better. They’re also there to make music feel and look like a more attractive part of your home. To help you get a feel for the kind of quality you can expect from premium radio brands like Ruark, let’s look at some of the brands most popular products.
1. The Ruark Audio R4
Designed for people taking their first steps into the world of luxury audio, the Ruark R4 radio is an excellent representation of the Ruark Audio brand. Along with stunning style, the product delivers exemplary audio quality too. Though it’s compact in size, the R4 integrated music system looks as though it belongs in the living room of any high-end home or mansion. This is a piece that offers performance unlike anything you could imagine – particularly for something so small. It’s the ultimate all-in-one music system for 21st-century customers.
The Ruark Audio R4 is excellent for technophobes too because everything can plug in within a matter of seconds.
2. The Ruark Audio 7
Defined by Ruark Audio as the “Radiogram Redefined,” the R7 high fidelity radio is one of the most impressive pieces of audio equipment you’ll ever see. It was the flagship model for Ruark Audio Products in 2018, and it’s one of the most dynamic pieces of equipment you’ll find in the company’s portfolio today.
Don’t be fooled by its nostalgic 1960s aesthetic; the R7 is incredibly up-to-speed when it comes to technology and performance. Behind the curtains, you’ll find enhanced analogue circuitry and state-of-the-art solutions that allow you to do everything from tapping into Spotify, to streaming Wi-Fi radio instantly. What’s more, there’s also an integrated sub-woofer included, along with access to multi-room connectivity so you can spread your music all around the house.
3. The Ruark Audio MRx
Finally, this is one of the best Ruark Audio products for the latest generation, and it’s a great example of how Ruark Audio has evolved. Though the company has maintained its retro design and heritage over the years, it hasn’t ignored the needs of modern customers. Instead, Ruark finds the perfect blend between the new and the old. For instance, the Ruark Audio MRx combines the exquisite attention to detail and craftsmanship of the Ruark brand, with the latest in wireless streaming technology.
As attractive as it is on the outside, Ruark’s MRx radio isn’t just a pretty face. It can also deliver exceptional audio thanks to a sonic sound system that’s at the cutting edge of the market. The wireless speaker system ensures that you can enjoy the music you love anywhere you are, without compromising on sound quality.
Ruark Audio: Radio and the retro revolution
A glance at the Ruark Audio products line is all it takes to see the dedication and passion that goes into everything created by this brand. Since the organisation’s inception, it has consistently reported incredible sales results, despite challenging trading conditions in the audio industry. It seems that Ruark Audio has managed to avoid many of the problems that other audio companies have faced, by focusing on high-quality performance and incredible design.
Combining both the beauty and nostalgia of the past, with the needs of the modern-day has allowed Ruark Audio radios to evolve into a staple of the audio lover’s household. Wherever you go today, you’ll find endless five-star reviews associated with each Ruark product on the market, from the R1 to the MRx.
Over the years, the company has seen record sales, despite the rise of televisions and digital streaming for entertainment. Part of the reason for this is that Ruark isn’t just selling another radio – it’s selling a lifestyle product. People who own Ruark radios have something beautiful to place in their home. They have a talking point that they can be proud of whenever someone new comes to visit. This gives Ruark Audio products a USP that other standard radios simply can’t achieve.
In 2015, the family-owned business won the Which? Awards title for best overall radio brand. The Which? Review publication revealed that the company’s consistent delivery of stylish designs and high-quality sound made it an obvious choice for the top of the chart.
The Which? Awards title isn’t the only accolade in Ruark’s history either. Throughout the years, Ruark Audio products have won a multitude of impressive awards and titles. In 2018, the Ruark MRx wireless speakers even earned the gold award from Trusted Reviews. This recent achievement was particularly remarkable for the company when you consider the fact that wireless technology is a new area for Ruark Audio. The company hasn’t invested in this technology before, and with the MRx, it still managed to deliver the exceptional quality its customers expect.
Ruark Audio’s success as one of the world’s premium radio brands has been so significant, that its radios are now preferred by interior designers and stylists too. People looking to improve and enhance the appearance of living areas rely on Ruark Audio’s combination of beauty and sound to deliver something incredible to a room. In 2010, the London Savoy hotel even chose the R2i radio to be used in their hotels, after an incredibly expensive refurbishment project. Since then, various other luxury hotel brands have also decided to build on their interior design strategy with the help of the unique aesthetics offered by Ruark Audio products.
Ruark Audio is evidence that the radio industry is just as strong as ever. The question isn’t whether people still want radio technology – it’s whether the brands on the market today have what it takes to deliver the right blend of design and performance.
Ruark Audio proves that amazing audio isn’t dead
It’s difficult to believe that one of the world’s most luxurious audio brands started as nothing more than a simple family-owned business. What began as a passion for music shared between a father and son, quickly evolved into something incredible. Today, Ruark Audio products continue to embody the beauty and sound quality that its co-founders prized decades ago.
Though the technology behind Ruark Audio and its range of radios might have evolved and changed, the ethos of the brand remains the same. By staying true to its principles of design and functionality, Ruark has ensured that it can maintain its position as the company of choice for audio enthusiasts.
More than just a premium radio brand, Ruark is evidence that the audio industry is one of the most passionate and compelling in the world. The company proves that it’s important not to rest on your laurels, no matter how successful you become. After all, while Ruark’s traditional radio methods worked for quite some time, they weren’t opposed to letting their technology evolve when the market called for it. Perhaps more importantly, the business was also careful to make sure that it didn’t lose sight of its values and mission when the world transformed.
Ruark Audio delivers the ultimate blend of past and future with its attractive, and compelling products. We can’t wait to see how the business continues to thrive in the years to come.
Tune-in for more brilliant posts by Radio Fidelity